Full context:   Mortality salience is the awareness that death is inevitable. However, self-esteem and culture are ways to reduce the anxiety this effect can cause. The awareness of someone's own death can cause a deepened bond in their in-group as a defense mechanism. This can also cause the person to become very judging. In a study, two groups were formed; one group was asked to reflect upon their mortality, the other was not, afterwards, the groups were told to set a bond for a prostitute. The group that did not reflect on death had an average of $50, the group who was reminded about their death had an average of $455.