Full context:   Media portrayals of men often replicate traditional understanding of masculinity. Men are portrayed more frequently in television than women and most commonly appear as leads in action and drama programming. Men are typically more active in television programming than women and typically hold more power and status. Due to their prominence, men are more likely to be both the objects and instigators of humorous or disparaging content. Fathers are often portrayed in television as either idealized and caring or clumsy and inept. In advertising, men are disproportionately featured in advertisements for alcohol, vehicles, and business products.