Full context:   Following one of the other meanings of the word, Aristotle gave logos a different technical definition in the Rhetoric, using it as meaning argument from reason, one of the three modes of persuasion. The other two modes are pathos (πᾰ́θος, páthos), which refers to persuasion by means of emotional appeal, "putting the hearer into a certain frame of mind"; and ethos (ἦθος, êthos), persuasion through convincing listeners of one's "moral character". According to Aristotle, logos relates to "the speech itself, in so far as it proves or seems to prove". In the words of Paul Rahe: For Aristotle, logos is something more refined than the capacity to make private feelings public: it enables the human being to perform as no other animal can; it makes it possible for him to perceive and make clear to others through reasoned discourse the difference between what is advantageous and what is harmful, between what is just and what is unjust, and between what is good and what is evil.