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Guessanym
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Depth
4
Use as Polynym Mark Unseen (✓)
Keyword:   four
Context:   In the 1990s, the concept of four Cs was introduced as a more customer-driven replacement of four P's.
Full context:   In the 1990s, the concept of four Cs was introduced as a more customer-driven replacement of four P's. There are two theories based on four Cs: Lauterborn's four Cs (consumer, cost, communication, convenience) and Shimizu's four Cs (commodity, cost, communication, channel) in the 7Cs Compass Model (Co-marketing). Communications can include advertising, sales promotion, public relations, publicity, personal selling, corporate identity, internal communication, SNS, and MIS.
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Source
Walter Bender
Area
Media
Mode
type
Depth
7
User
scotty
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